The case for adding streaming video to your company marketing methods is a powerful one. Today, over 50 million Americans use a broadband connection and, as a result, demand a comprehensive web experience. If your company’s email content or company web site does not offer multimedia, users will lose interest in your marketing messages.
Building a business case for streaming video
It shouldn't be difficult to build a business case for adding multimedia such as streaming video to your companies electronic marketing programs. A number of major companies, including Cisco Systems, General Motors, and Bausch & Lomb, have found tremendous success.
Video E-marketing has quickly cemented a reputation as a Direct Marketing channel that is capable of producing response rates at a fraction of the cost of more traditional methods. Vmail is succeeding where direct mail and telemarketing have failed, exploring key decision makers and consumer groups who have previously been unidentifiable and are now only a ‘buttons push’ away, opening the doors to a brighter future for Branding, Sales and E-CRM.
Our Video email system solution offers you the very best in advanced transmission technology, allowing us to monitor the effectiveness of every email that we deliver. The system is capable of identifying the following: Total number of delivered emails, the number of emails that have been opened and the number of unique users that have opened the mail. Furthermore we can identify which users have interacted with your advertisement. The system can track every click that takes place within your creative recording essential data and therefore allowing you to analyse the feedback to help implement strategies for future campaigns. A detailed transmission report comes as standard with every video email sent.
What makes streaming video so appealing is that streaming video offers on-demand viewing. Users can log onto a site and view a video clip whenever it's convenient instead of being locked into a fixed, event-driven timetable. Web sites can be set up with multiple channels, each with dozens of video clips from which to choose.
Use streaming video to prequalify customers
"Streaming videos have been a fantastic sales tool for remotely prequalifying our customers," shared a recent customer. A company sales rep can set up an appointment to meet and walk them through the process of how CSI can provide a new streaming email service for their operation.
Besides replacing the expense of cold calling to prequalify clients, streaming video can galvanize your sales operations. Calling up a piece of video over the Web or sending a video email, a sales rep can illustrate the power and appeal of the product he or she is trying to sell, far better than a static product fact sheet. "Streaming a one minute piece of video costs about one cent," calculated Irwin. "So, the cost outlay is trivial compared to the impact it can have on sales."
How our Video Email Technology Works
CSI’s streaming video system uses a plug-in free environment that uses the built in Java Engine within the user's Internet Browser. The Vmail system automatically detects connection speed and browser configuration to deliver the best possible streaming video email. No more asking the user to select the type of video player, the connection speed or the browser type. We encode the video in a number of variations to make the playing process as easy as possible and give you the highest penetration of any web video in the world.
A streaming video message can take many forms. We can produce the video for you, or we can work with you to integrate your existing video footage into the Vmail message. The main component is the Vmail template designed to match your corporate branding. The template has a number of interactive features including, contact us, coupon management, a vmail scheduler, downloadable document links and many more. In addition, our multiscreen technology means the Vmail message can be used for video email presentations.
Our production and technical resources
Our team has many years experience in both broadcast and web based media. From encoding a simple streaming video to a complex streaming video production, we can provide a solution to meet your needs.
We benefit from having our access to professional studios, cameras, autocue, lighting, location equipment, video and audio post-production facilities. We are always happy to work alongside other sub-contractors or your own staff to provide a solution that meets your objectives.
Our advice is free and the depth of our knowledge and experience will help you decide how to get the best out of video on the web.
Our goal is to produce a video experience that is easy to use, the highest possible quality and provides the best return on your investment. Whether the brief is to encode and host your existing video, or to provide a complete web based video production, CSI has the experience, knowledge and skills to deliver. By using systems which utilize multiple delivery methods we provide products which give the highest penetration of any electronic video in the world. You can always be sure that whatever form the final product takes, it will provide a compelling platform for your message.
Some success stories
Streaming video is a trend that keeps growing because broadband penetration itself is growing at the rate of about 100,000 new users a week. Today companies are leveraging streaming video on public Internet sites, private intranets, and even extra net environments. They're using them for everything from employee communications to public, investor, and analyst relations, from business-to-business marketing to customer service.
